These days many people enjoy buying local over going to the big box stores. By making yourself more visible through local SEO you can drive more people to your business. Founded in 2009, the Style Factory site provides in-depth, impartial reviews and comparisons of key business apps, and advice on how to grow a business. It can be a lot easier to get coverage for your business in a local newspaper than a national one — but doing so can nonetheless give you some very valuable backlinks. News sites, even local ones, tend to have a lot of authority, because many other sites link to them — so a backlink from one of these can significantly boost your position in search results.
To find out what people are searching for, you can perform keyword research. There are tools available online such as Ahrefs and Semrush that give you a picture of which keywords are most relevant to your industry and brand. This can also give you a sense of how much competition there is for ranking for different keywords. You can even choose to make local content that isn’t about your business. One of the best ways you can do this is by finding the right keywords for your town. Start with something simple like “best Boston restaurants” or “Arizona museums” and look for long-tail variations that are more specific to your audience’s needs.
Naturally, having a website is essential for local search optimization. It’s the place where consumers go when looking for business information or details like location, contact, and working hours. A strong user experience in this sense fosters better local search results.
As the CEO of a digital marketing agency specializing in Google Search optimization, I’d like to share seven local SEO tips that can help boost your rankings and get you more traffic. More importantly, make sure your business NAP is consistent across all platforms and websites. Look out for any misspellings, address and phone number discrepancies, duplicate listings and resolve them to improve your local SEO.
The best-case scenario would be to respond to the review the same day it’s posted, but under two days is still good. Wait three or more days and you’re letting an opportunity to resolve an issue and earn back business slip away while doing little to prevent negative word-of-mouth. When dealing with unhappy customers, the amount of time between receipt of a review and the posting of a response is key. Each business is different, so growing your review volume 10-25%, in the beginning, is crucial.
Adding local SEO to your digital marketing strategy is more important than ever. Having an online presence is significant for your business, whether it is local or global. And we’ve also looked at the significance of ranking in the local 3-pack on search engines. This was called the local 7-pack, and it featured the addresses, phone numbers, and direct links to each of those businesses.
Simply type the first part of your keyword into Google search and eye-ball the autocomplete suggestions. When Marketing Automation is more specific to include the business name, Google will display the results in a knowledge panel. One of the simplest and often most overlooked ranking signals is Google My Business.
Google continues to get smarter, which means content creators can now write more for users and less to appease search engines. And while writing about general topics will attract a vast crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience. Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you’re having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. There are many factors that influence your visibility in these searches, but keep in mind that local search continues to grow and change.